ID:EM_1K_Finishing_Sales_Applications

Dear Partner,
Thank you for your interest in our training program. Please note that the training is free of charge, but participants are responsible for arranging their own transportation and accommodation.
To assist you, we’ve included a link providing an overview of nearby hotels, restaurants, and activities around our Graco HQ in Maasmechelen.

https://www.graco.com/gb/en/lp/corp/graco-training-information-sheet.html

Safety

Wearing Personal Protective Equipment is mandatory during practical sessions.
Graco has the basic safety equipment available for the practical training session. Although, for hygienic reasons, we recommend you to bring your appropriate personal respiratory protection, safety shoes and gloves.
Graco has the basic disposable safety equipment available for the practical training session:

Please read attached Safety manual before joining the training.

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Dear Distributors,
The 1K Finishing Sales & Application Training is designed to help participants identify customer needs, select the right finishing technology, and confidently position a complete Graco solution.
This course is ideal for salespeople who are new to finishing or want to strengthen their product-selection and customer-conversation skills.

Customer Needs and Solution Selection

Translate a customer’s material, finish-quality, production-rate, and operating-cost requirements into a clear application profile.
Compare AirSpray, Air Assisted, Airless, and Electrostatic technologies using application fit, finish quality, transfer efficiency, speed, and total cost of ownership.
Differentiate AirPro Conventional, HVLP, and Compliant solutions and explain the customer value of each option.
Select and size the appropriate fluid-delivery concept by connecting pressure, flow, ratio, material characteristics, and duty cycle.
Build a complete solution using feeding pumps, manual guns, electrostatic equipment, and accessories—and communicate its operational and commercial benefits.
Recognize sales opportunities, qualify the application, handle common objections, and recommend the next step: trial, quotation, demonstration, or technical validation.

Product Confidence and Service Value

The workbench session connects product knowledge to customer value. Participants will inspect, service, and discuss the following equipment to understand reliability, maintenance needs, differentiators, and upgrade opportunities:

Fluid Delivery Solutions

• Triton Pump Alu 1:1
• Merkur air motor with datatrack
• Merkur lower 100cc
• Mini Merkur ES Easy Spray
• Merkur Air Valve
• Merkur Bellow
• Pressure Pot
• Manual Gun Solutions
• Airpro Pressure Feed Airspray, HVLP & Compliant
• Finex 
• PerformAA
• XTR-5
• ProXP + ProXP AA

Application Lab and Solution Selling

In the spray booth, participants will set up, adjust, and compare complete systems. Each exercise links spray performance to a customer scenario and focuses on selecting the right solution, demonstrating measurable value, and explaining the recommendation.

• Airpro with cup
• Pressure pot 7 bar + Airpro gun
• Triton + Airpro
• Triton + ProXP 40kV Booster
• Merkur ES 15:1 + PerformAA
• Merkur 30:1 + ProXP AA
• Merkur Bellow Pump + PerformAA

Customer-Facing Outcomes

Ask the right discovery questions and define the customer’s application requirements.
Recommend a suitable spray technology and complete system configuration.
Explain the recommendation in terms of finish quality, productivity, transfer efficiency, ease of use, maintenance, and total cost of ownership.
Identify cross-selling and upgrade opportunities involving pumps, guns, electrostatics, and accessories.
Present a concise solution proposal and agree on a clear commercial next step.
We look forward to welcoming you to Maasmechelen and helping you turn application knowledge into stronger customer conversations and better finishing solutions.

Training Team